Stephen

Racano

Strategic Growth. Built with Clarity.
Creative-led. Data-proven.

I help teams plan, launch, and scale profitable marketing systems across Meta, TikTok, Google, Amazon, affiliate, and creator-led channels.

Whether you're launching something new or fixing what’s broken, I design strategies rooted in owned content and creative systems — balancing brand and performance to unlock compounding results.

The goal? Growth that doesn’t just scale, it sustains.

Let's Talk

Build the Foundation

Establish discoverable, ownable content systems: SEO, site structure, organic video, and conversion flows that earn traffic before you pay for it.

Accelerate with Performance Media

Layer on paid growth where it matters most—testing hooks, creative, and offers across Meta, TikTok, Google, Amazon, and affiliate networks.

Scale What Works, Kill What Doesn’t

Use clear measurement and ruthless prioritization to scale profitably—not just loudly.

MY APPROACH

If your growth is completely dependent on spend, you don’t have growth.

Core Services

PERFORMANCE & MEDIA OPS

Plan, launch, and learn faster—across channels. Bring precision to your media mix with hands-on strategy, testing systems, and iterative execution.

Amazon, Meta, TikTok, Google, SEO, Zero-Click Media

CREATOR & AFFILIATE SYSTEMS

Structure, scale, and measure performance partnerships. Build repeatable systems that move beyond one-off posts.

Affiliate programs, creator whitelisting, payout modeling, influencer management

Attribution & measurement strategy

Own your data. Prove your impact. Align your tools, models, and metrics with your business reality.

Tracking audits, MMM, cohort analysis, analytics roadmapping

Fractional leadership, investment & advisory

Embed clarity, fast—from roadmap to team alignment. Step in as a strategic operator or growth advisor.

GTM strategy, coaching retainers, investor diligence

Content strategy & creative pipeline

Fuel performance with creative built to scale, test, and convert. Bridge brand and growth through modular storytelling.

Ad creative strategy, content systems, full-funnel asset production

What Teams Say After Working Together

"Stephen quickly emerged as an extremely valued member of our agency. His analytical and technical skills are impressive to say the least, and his SEO strategies produced remarkable results."

— Ben Beyda, General Manager, acKnowledge

"Stephen is exactly the kind of person you want working your account at a digital agency: just as proficient at the technology as at the business issues — and a deep expert on both."

— Matt Fischer, AI Growth Consultant & Former Client

"Stephen is an analytics mastermind... I would recommend Stephen as the analytics leader for any organization."

— Klim Kavall, SVP Digital Marketing

"I continue to lean on Stephen for his expert insight into analytics and reporting, and respect his opinions on all things SEO."

— Dennis House, Digital Marketing Strategist

"Stephen is a true asset to any team or organization. His genuine passion, adaptability, and forward-thinking mindset make him a standout professional in Growth."

— Vitali Shykhau, Retention Marketing Specialist, Amazon

"Stephen has handled my SEO and SEM for many years. During this time I've seen a steady increase in my business."

— Larry Gliozzi, Business Owner

PODCAST Appearances

Boosting Growth with Geologie's Stephen Racano

Geologie with Stephen Racano

Boosting Brand Recognition With Creative Campaigns

A little about me.

I've been in the world of creative development for almost a decade now and added the title of agency co-owner back in 2020 with a good friend. Most of my work today is through that agency — Sweven.design (check us out for our most recent work). My personal mission is to help good folks that are doing good things for the good of others.

Let's work together

I'm known as a

and many more things. In every part of my life - I am thankful to get to do what I do each and every day, and bring a mission-driven mindset forward.

let's

make

growth